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Our corporate pillars aligned with the power of sports and entertainment provide our customers with all encompassing brand recognition, marketing strategies and fulfilment.

The Dream

Parker and Associates was created by Shawn & Kimberly Parker as a means to fulfill their passion for sport and to channel the power of sport as a marketing tool. It was a remarkably simple concept that continues to effectively produce a series of successful marketing opportunities motivating business to corporate. With over 25 years of industry experience, Parker and Associates has evolved into a corporate licensing, incentives and promotions leader, representing major corporations and internationally recognized brands.


In the world of licensed sports & entertainment marketing, opportunities are often time-sensitive. In these situations, our ‘Carpe Diem’ philosophy is mentored by our licensing expertise to provide our clients with unique, on time, authorized marketing programs. Our involvement with a project can encompass simple concept design, licensing approval, product creation, sourcing, overseeing manufacture, procurement and final distribution of the finished item.


In many situations, it’s not the product that makes the program, but how the product is marketed and perceived by the target demographic. P-A has forged relationships with industry leaders to create innovative marketing solutions for any corporate requirement. We delight in making a client’s idea a reality or to enthusiastically create an entire marketing campaign from the ground up.


Our business relationships have placed us in the unique position of being able to source virtually any product; licensed or brand neutral. We have the added advantage of global sourcing when the resources are unavailable domestically.


Parker and Associates boldly entered the sports licensing arena by creating licensed sports memorabilia for Zamboni and Hockey Canada/Hockey Hall of Fame. Our custom programs for the ‘Evolution of the Zamboni’ plaque and ‘History of the Team Canada Jersey’ prints established our capabilities in this area. This evolution of our business model allowed us to gain first-hand expert knowledge of licensed properties. Our detailed familiarity of what can and cannot be done under specific licensing agreements and protections has made us indispensable to numerous corporate clients.

Strategic Partnerships

We are constantly forging new business relationships as P-A moves forward in an ever changing corporate landscape. Our ever growing partnerships expose our capabilities.

Licensing Partnerships

This is an exciting time for Parker and Associates. We are celebrating our 25th year in the sports & entertainment marketing arena with acquired experience that has placed us in the unique position of being ‘Corporate Licensing Specialists’. If you have a vision for your business’ success that could benefit from our services – Let Parker and Associates guide you towards making that vision a reality.

"The mission of Parker and Associates Sports & entertainment Marketing is to be one of the best corporate licensing, incentives and promotions global leader. Using our portfolio of partnerships to differentiate our unparalleled licensing knowledge, strategic alliances, domestic and global sourcing, and corporate branding, we seek to develop the most unique, innovative and profitable products for your marketplace."

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